Google introduces shopping_ads_excluded_country attribute which will allow you to exclude individual countries for certain products. You can use this attribute when you need to override the additional country settings that you already set up in the primary feed. When to use: Optional for each product Only available for Shopping ads Format: Type: String Limits: 2 […]
According to a recent article at Search Engine Journal Google is adding lead form extensions to YouTube ads. This is great news for performance based advertisers. When a user is interested finding out more information, they click the extension and are presented with a form. If they are logged into Google, this form is pre-filled. […]
Google’s discovery ads help you reach billions of people in their feed in YouTube, Gmail, or Discover. According to this Google study, 86% of online customers are on the lookout for shopping ideas while they are exploring content or watch YouTube videos. Google Discovery Campaigns are simple to set up and easy to use. Some […]
According to Search Engine Land article Google is offering an upgraded Google Guaranteed certification outside of the Local Services Ads. It is like an upgraded profile in the local pack, that will have the Google Guarantee badge appearing. View the Tom Waddington provided upgraded profile screenshot to Search Engine Land: It costs $50 per month, […]
https://www.youtube.com/watch?time_continue=303&v=ADTrSYtRS1I Milk Bar's Digital Transformation
John Mueller from Google answers questions about using robots.txt to block some special files like php.ini or css or .htaccess. He goes on to explain that these files should not be blocked as CSS is needed for Google to properly render the page when inspecting if a site is mobile friendly or not. PHP.ini and […]
Consumer’s behavior is changing fast during the pandemic and marketers need tools to keep up with this often unpredictable trend. Google provides an interactive tool to research break out categories in Google Search, the locations with highest growth, and the keywords associated with it. This updates daily. View: Think with Google Interesting top trending categories: […]
Google recently concluded a study with Deloitte, where they looked at 37 leading European and American brand sites across many verticals. Mobile loading times were monitored hourly for a month, with the results consolidated with typical real time mobile journey metrics. What they found was: On faster sites, more customers reached the checkout. Faster loading […]
Source: https://www.thinkwithgoogle.com/marketing-resources/organizational-culture/the-update-digital-advertising-industry/