Businesses had to alter the way they interact and communicate with their customers, as the pandemic has caused consumers to shift their behavior rapidly, almost overnight.There was no more time for rehearsal, it was now go-time and the stakes could not have been higher.Google spoke to several business leaders from Salesforce, Hyundai, Wyndham, and others […]
In this episode of The Update, Google talks about how they are making commerce more accessible. There is still a tremendous amount of commerce happening offline in stores, and Google is stepping up to the plate on helping merchants keeping their inventory up to date and visible online. Read more or watch below: If you […]
Evaluate your current telecommunications technology. Did you sign up for Zoom and Slack just like everyone else? Are your team working remote fielding calls from cell phones and emailing confidential files to each other for collaboration? Are they saving customer records to their home computer hard drives? Is your team using 10 different passwords […]
In this new episode, Google explains how to tap into intent to increase the quality of the leads you are receiving in the Covid-19 normal. Natalie Zmuda, global executive editor of Think with Google, talks to Mary Ellen Coe, president of Google Customer Solutions, discussing how focusing on the fundamentals of digital marketing can help […]
People who are in the market to purchase a car. They tend to make their buying decisions based on price, type of vehicle, and manufacturer. They come to YouTube to watch videos about them, like price comparisons, test drives, and performance reviews. View the YouTube audience profile here. People shopping for Motor Vehicles are also […]
Using the Find Your Audience tool we pulled the audience related to Home & Garden. Here are 11 YouTube audiences that are researching to purchase Home Improvement related services. View the YouTube audience profile here. People researching Home Improvement are also researching or planning to purchase these products and services: -Home & Garden Services -Home […]
Google introduces shopping_ads_excluded_country attribute which will allow you to exclude individual countries for certain products. You can use this attribute when you need to override the additional country settings that you already set up in the primary feed. When to use: Optional for each product Only available for Shopping ads Format: Type: String Limits: 2 […]
According to a recent article at Search Engine Journal Google is adding lead form extensions to YouTube ads. This is great news for performance based advertisers. When a user is interested finding out more information, they click the extension and are presented with a form. If they are logged into Google, this form is pre-filled. […]
Google’s discovery ads help you reach billions of people in their feed in YouTube, Gmail, or Discover. According to this Google study, 86% of online customers are on the lookout for shopping ideas while they are exploring content or watch YouTube videos. Google Discovery Campaigns are simple to set up and easy to use. Some […]
According to Search Engine Land article Google is offering an upgraded Google Guaranteed certification outside of the Local Services Ads. It is like an upgraded profile in the local pack, that will have the Google Guarantee badge appearing. View the Tom Waddington provided upgraded profile screenshot to Search Engine Land: It costs $50 per month, […]