Social media marketing is an extremely powerful vehicle to reach your audience and gain word of mouth referrals.  Social media targeting is the best not only in the digital advertising industry but in the advertising period.    You now have the tools to find more of your perfect customers based on your current buyers, target to the zip code level, or people who share the same values your brand stands for.

In addition to having the best levers for targeting, companies like Facebook also give you many options to choose the right objective.  What is the most important outcome you want from this ad?  Is it a lead submission, or a video view; a website click or application download?

Facebook Ads aren’t just Facebook.com anymore, Instagram, Messenger, Audience Network are all part of the platform now, and you can advertise on all of them.  You can even select specific mobile devices to run ads on.

Advertising is an investment, but Facebook is giving you tools to be in complete control of this investment with daily or lifetime budget options.

Formatting your ad to deliver the most impactful messaging is possible via six ad formats that are designed to work on every device and connection speed.  You can choose to show a single image or video in your ad, or use a roomier, multi-image format.

Of course, our work does not stop upon launching your ad, we use a variety of optimization tools and analytics to make sure it continues to bring a positive impact to your business.