According to Search Engine Land article Google is offering an upgraded Google Guaranteed certification outside of the Local Services Ads. It is like an upgraded profile in the local pack, that will have the Google Guarantee badge appearing.
View the Tom Waddington provided upgraded profile screenshot to Search Engine Land:
It costs $50 per month, subject to all the rules of Google Guarantee like background and licensing checks.
Just like positive reviews we predict these will give a Click Through Rate boost to the business listed in the Local Pack. Google will probably deny but a ranking boost can also be assumed, since CTR and rankings are normally correlated.
Call us today (561) 331-5360 to find out how you can take advantage of this new feature as soon as it becomes available in your area.