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In this new episode, Google explains how to tap into intent to increase the quality of the leads you are receiving in the Covid-19 normal.

Natalie Zmuda, global executive editor of Think with Google, talks to Mary Ellen Coe, president of Google Customer Solutions, discussing how focusing on the fundamentals of digital marketing can help generate quality leads that turn into long term customers. Among many things, they discuss customer intent, the use of lead gen extensions in Google Adwords.

Read more here.

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