This week Facebook introduced shops, their push into online shopping, helping small businesses sell their goods through their platform, and giving them access to much-needed eCommerce technology during the Covid-19 induced digital transformation.
“It’s clear at this point that COVID isn’t just a health emergency… It’s also the biggest economic shock that we’ve felt in our lifetime.” Said Facebook Chief Executive Mark Zuckerberg Tuesday referring to the economic impact the virus has already caused to businesses of all sizes.
Businesses will be able to customize virtual storefronts and incorporate augmented reality to allow shoppers to try things on like sunglasses and makeup or see how furniture would look in a room.
Virtual shops will appear on businesses’ Facebook and Instagram pages, and eventually making its way to their Messenger and WhatsApp accounts.
Facebook Shops took months to release and it is a collaborative effort with Shopify Inc., followed by their survey results that nearly 33% of all small businesses stopped operating in April.
“For years, people have used our apps to buy and sell things from the early days of posting a photo of a bicycle with the caption ‘for sale,’ to selling your coffee table on Marketplace and now shopping styles from your favorite brands and influencers on Instagram,” said Mark Zuckerberg
“It was the people who use our apps who envisioned social commerce,” he added. “We’re helping them make it a reality.”
If you would like to know more or ready to get started with Facebook Shops please give us a call at (561) 331-5360 or chat with us today.