Case Study: Streamlined Contact and Vendor Management for Cherry Management via Zoho CRM Integration


Cherry Management, an IT consulting and cybersecurity firm, required an advanced CRM solution to efficiently manage their partner and vendor relationships. The goal was to develop a feature within Zoho CRM that would synchronize partner contact records with the vendor module and integrate these with Zoho Books records.


Cherry Management faced several challenges:

  • Inefficient management of partner and vendor information across different modules.
  • The need for a seamless synchronization between contact records in Zoho CRM and vendor records in Zoho Books.
  • Requirement for a system that allows editing of records in one platform and automatic updates in the other.


Our customized solution involved:

  • Workflow and Deluge Programming: We utilized Zoho CRM workflows and Deluge programming to automatically add partner contact records to the vendor module in Zoho CRM and sync these with their corresponding Zoho Books records.
  • Bidirectional Synchronization: Any edits made to the records in Zoho Books were synchronized back to the CRM vendor module and updated in the contact record.
  • Centralized Contact Management: This feature enabled Cherry Management to handle all customer, partner, and vendor interactions within the contact module of Zoho CRM, ensuring centralized and efficient management.


The implementation process included:

  • Analysis of Cherry Management’s existing CRM and accounting processes.
  • Custom programming using Zoho CRM workflows and Deluge scripting.
  • Setting up bidirectional synchronization between Zoho CRM and Zoho Books.
  • Testing to ensure data accuracy and seamless functionality across platforms.


The integration resulted in:

  • Streamlined management of partner and vendor information within a single module.
  • Enhanced data consistency and accuracy through automatic synchronization.
  • Improved operational efficiency by reducing manual data entry and duplication.


This project with Cherry Management showcased our ability to create sophisticated integrations within the Zoho ecosystem, significantly enhancing their CRM and accounting processes. The customized feature provided a unified platform for managing all contact, partner, and vendor records, demonstrating our expertise in CRM solutions.

Lessons Learned and Future Recommendations:

This project highlighted the benefits of integrating CRM and accounting systems for efficient data management. Future enhancements could include expanding the integration to other Zoho applications, further automating workflows, and incorporating analytics for better insight into partner and vendor relationships.

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